Direct-to-Consumer
Intermediate Wine Business & Tradeالتعريف
Selling wine directly from winery to buyer without distributors.
بالتفصيل
DTC sales (tasting rooms, wine clubs, online) allow wineries to retain full retail margin. In the US, the three-tier system (producer → distributor → retailer) dominates, but DTC has grown dramatically post-COVID. DTC accounts for 12% of US wine revenue but a much higher share for small producers. Legal barriers vary by state.
التفاصيل
- الفئة
- Wine Business & Trade
- الصعوبة
- Intermediate