Direct-to-Consumer
Intermediate Wine Business & TradeDefinition
Selling wine directly from winery to buyer without distributors.
In Depth
DTC sales (tasting rooms, wine clubs, online) allow wineries to retain full retail margin. In the US, the three-tier system (producer → distributor → retailer) dominates, but DTC has grown dramatically post-COVID. DTC accounts for 12% of US wine revenue but a much higher share for small producers. Legal barriers vary by state.
Details
- Category
- Wine Business & Trade
- Difficulty
- Intermediate