Reserve

Beginner Wine Business & Trade

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A marketing term suggesting higher quality, with no legal definition in many countries.

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In Spain and Italy, Reserve/Riserva has legal meaning — specific aging requirements. In the US, Australia, and many other countries, 'Reserve' has no legal definition and is purely a marketing designation. Some producers use it genuinely for their best lots; others apply it indiscriminately. Consumers should rely on producer reputation rather than the word 'Reserve' alone.

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Wine Business & Trade
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Beginner
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