Allocation

Intermediate Wine Business & Trade

Definition

A limited quantity of wine reserved for select customers.

Im Detail

For highly sought wines (Screaming Eagle, DRC, Penfolds Grange), demand far exceeds supply. Producers allocate bottles to loyal customers and top restaurants. Getting on an allocation list requires purchase history and often a personal relationship. The allocation system creates scarcity value and loyal customer bases.

Verwandte Ratgeber

Details

Kategorie
Wine Business & Trade
Schwierigkeit
Intermediate

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