Allocation

Intermediate Wine Business & Trade

Définition

A limited quantity of wine reserved for select customers.

En Détail

For highly sought wines (Screaming Eagle, DRC, Penfolds Grange), demand far exceeds supply. Producers allocate bottles to loyal customers and top restaurants. Getting on an allocation list requires purchase history and often a personal relationship. The allocation system creates scarcity value and loyal customer bases.

Guides Associés

Wine Investment Funds: Pooling Capital for Returns

Détails

Catégorie: Wine Business & Trade
Difficulté: Intermediate

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