Allocation
Intermediate Wine Business & TradeĐịnh nghĩa
A limited quantity of wine reserved for select customers.
Chuyên sâu
For highly sought wines (Screaming Eagle, DRC, Penfolds Grange), demand far exceeds supply. Producers allocate bottles to loyal customers and top restaurants. Getting on an allocation list requires purchase history and often a personal relationship. The allocation system creates scarcity value and loyal customer bases.
Hướng dẫn liên quan
Chi tiết
- Danh mục
- Wine Business & Trade
- Độ khó
- Intermediate